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The North Kessler Manor Neighborhood Association (NKMNA) is a volunteer neighborhood organization of elected residents who foster a sense of unity and wellbeing in the neighborhood by organizing community events. They want to create a website for the board members to share neighborhood information easily and in one location.
October 2023 - May 2024
This project was completed as a Senior UX Capstone at the University of Michigan School of Information. As project manager of a team of four, I organized the execution of the user research, design, and evaluation phases.
They currently reach residents through four communication channels: newsletter flyers, Facebook, Nextdoor, and QR codes. This leads to excessive time and financial resources being dedicated to sharing information.
“Our residents know how to use technology, but they resist change.”
“We need a one-stop shop for information.”
Resources Page
Events Page
Newsletters
Dues Payments
About Page
Announcements
Email Sign-Up
Board Contact
Created many potential page designs for each header of the early navigation menu. This provided us with a range of possible layouts and features.
Combined our best designs into a composite sketch for each page to serve as our blueprint for low-fidelity wireframes.
Identified the most effective design solutions to meet each page’s requirements and present information in an accessible way for users.
Participants successfully completed all tasks, and the average “ease of task” rating was 9.3 out of 10
Confusion surrounded the navigation usability. Participants looked under the “Resources” header for information about newsletters and contact information.
Our solution involved changing the language and organization of the navigation headers.
The project highlighted the value of an iterative design approach and the importance of continuous improvement based on user feedback. Throughout the development phases, I learned how to adapt and refine the website based on conversations with peers, usability tests, and surveys. This allowed our team to identify and address pain points early on which led to a more user-friendly website.
The iterative process also taught me the balance between enhancing both aesthetic appeal and ease of use in a way that best supported users. This experience emphasized that UX design is not a linear process, but rather a cycle of testing, learning, and improving to meet user needs effectively.
