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The marketing team at Genomenon, a start-up company who makes genomic evidence actionable using AI technology, moved their website from Wordpress to Webflow. This opportunity allowed for a more modern and user-friendly redesign.
March 2024 - Present
I work as a UX consultant by managing the transfer and continuity of hundreds of CMS items, designing web pages, and Webflow upkeep.
After acquiring CKB, the leading curated variant database used for interpreting complex cancer genomic profiles, Genomenon needed a landing page for marketing initiatives.
This page is designed to drive users towards new pages on the website and the company’s external platforms for sign-ups.
The updated design required clear communication of three different available plans and their offerings.
I added 70 news items to the CMS and needed a design that supported this content.
The Genomenon marketing team agreed that the most recent news items are the highest priority, and past items should be hidden until requested through a "See More" button.
Below are proposed design components. These elements are meant to represent the company’s story and impact.
