Genomenon Website Renovation

Supporting a genomic start-up's website transfer and renovation

The marketing team at Genomenon, a start-up company who makes genomic evidence actionable using AI technology, moved their website from Wordpress to Webflow. This opportunity allowed for a more modern and user-friendly redesign.

March - August 2024

I worked as a UX intern by managing the transfer of hundreds of CMS items and redesigning web pages.

01 Awards Page Creation

02 News Page Redesign

03 About Us Redesign

Competitive Analysis

With the marketing team, I put together a spreadsheet with other websites' awards pages, and we took notes about their designs and features.

Figma Mockups

Final Design

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Original

Redesign

I added 70 news items to the CMS and needed a design that supported this content. The Genomenon marketing team agreed that the most recent news items are the highest priority, and past items should be hidden until requested through a "See More" button.

Above the Fold

Competitive analysis showed me that the most important features to begin with are hook statements, a photo of the company's mission, and an "About Us" blurb.

Original

01 Redesign

02 Redesign

Company's Story

Commonly the first thing below the fold. How did the company come to be and what's its impact?

Original

01 Redesign

02 Redesign

Offerings

01 Redesign included a reworking of the previous component, centering the images and aligning the buttons. 02 Redesign pulled a component from another page to draw more attention to the section.

Original